NAMM 2010: That Eric Clapton and Fender phone TV ad shot-by-shot

15th Jan 2010 | 17:40

NAMM 2010: That Eric Clapton and Fender phone TV ad shot-by-shot
Incoming!
The TV ad begins (watch along at fender.com/promos/2010/tmobile) and it's not a phone adaptor… It's a guitar lead!
NAMM 2010: That Eric Clapton and Fender phone TV ad shot-by-shot
Plug me in
Fail! It looks like the lead has turned into an adpator. Ah, CG - you trick us again
NAMM 2010: That Eric Clapton and Fender phone TV ad shot-by-shot
Touched by the hand of God!
Eric finally gets to touch his myTouch. Hmm, wooden effect casing…
NAMM 2010: That Eric Clapton and Fender phone TV ad shot-by-shot
"You have no messages…"
Check that epic sunburst-effect casing and Fender logo - want!
NAMM 2010: That Eric Clapton and Fender phone TV ad shot-by-shot
Move over App Store
That'll be an Android Market application - he actually strums it in time with the song!
NAMM 2010: That Eric Clapton and Fender phone TV ad shot-by-shot
Smirking a tab
A cute smile from the man after strumming his signature (Cl)app(ton)
NAMM 2010: That Eric Clapton and Fender phone TV ad shot-by-shot
Let your fingers do the walking…
Now it's time to watch one of those "preloaded Clapton classics"
NAMM 2010: That Eric Clapton and Fender phone TV ad shot-by-shot
So far, so iPhone
He's playing Rock'n'Roll Heart from Money and Cigarettes, if you're interested
NAMM 2010: That Eric Clapton and Fender phone TV ad shot-by-shot
Ring ring!
That's Buddy Guy on 877-490-6637, btw! It's toll-free so give it a call!
NAMM 2010: That Eric Clapton and Fender phone TV ad shot-by-shot
Speaking to my Buddy
"Buddy! Just hanging…" Which as scripts go, must've been pretty easy to learn
NAMM 2010: That Eric Clapton and Fender phone TV ad shot-by-shot
And that's your lot!
"Not just a phone, a collector's item," say T-Mobile. "Want one," say MusicRadar

See a God strum a wooden(ish) phone in screengrabs!


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